The licence enables PB Money to manage the entire customer journey for bond investments, covering investor onboarding, Know Your Customer (KYC) verification, bond discovery and evaluation, order placement, payment coordination and post-investment servicing.
Through its strategic partnership with Paisabazaar, the platform aims to reach large and varied consumer segments. Customers can discover the offering through Paisabazaar’s platform and proceed to PB Money to complete their investment journey.
Bonds remain an underexplored investment avenue for many retail investors in India, despite their potential to provide regular interest income and support portfolio diversification. With complete ownership of the investment journey, PB Money aims to simplify how consumers discover, evaluate and invest in bonds, making the asset class easier to understand and access through a digital experience.
Santosh Agarwal, Director, PB Money and CEO, Paisabazaar, said investments are an important part of the company's vision to address consumers’ evolving financial needs.
“Our vision is to address the evolving financial needs of consumers across their financial lives, and investments are an important part of that journey. Bonds represent an important yet relatively underexplored fixed-income investment avenue for retail investors in India. The OBPP license for PB Money is an important step in enabling a seamless experience across the bond investment journey, while making it easier for consumers to discover and evaluate bonds as part of their broader investment choices. We see significant potential to make a wider range of investment products more accessible to consumers as their financial needs evolve,” Agarwal said.
Through PB Money, investors can explore bonds using parameters such as yield, credit rating and investment amount. These features are intended to help investors compare available opportunities and make informed investment decisions.
The platform will focus on simplifying the bond investment experience and enabling consumers to access a wider range of fixed-income investment options.
The development marks another step in PB Money’s efforts to make bond investments more accessible to retail investors through a digital platform, while enabling them to discover and compare investment opportunities based on key parameters.
For more details, visit pbmoney.com.
About Paisabazaar
Paisabazaar, a part of PB Fintech, which has been listed since 2021, is India’s leading marketplace for financial products and a free credit score platform.
Over the last 12+ years, Paisabazaar has earned the trust and goodwill of over 58 million consumers across 850 cities and towns in India. The platform has established wide-ranging partnerships across the financial ecosystem to offer a broad range of products, including loans, cards, investments and savings, along with bill payments and mobile recharge.
Paisabazaar also enables consumers to check their free credit score from all four Credit Information Companies (CICs) in India.
The platform is an ISO (27001:2013) and PCI DSS-certified organisation, with industry-best controls to safeguard the best interests of consumers.
About PB Money
PB Money is an investment platform with a strategic partnership with Paisabazaar, focused on expanding access to bond investments for retail investors.
The platform enables investors to discover and compare bonds based on parameters such as yield, credit rating and investment amount, helping them make informed investment decisions.
PB Marketing and Consulting Private Limited, a wholly owned subsidiary of PB Fintech Limited, operates PB Money. The company is a SEBI-registered Online Bond Platform Provider (OBPP) and a stockbroker in the debt segment of the National Stock Exchange of India (NSE).
Its registration enables investors to access bond offerings and trade in secondary-market bonds and debentures through the exchange.
SEBI Registration No.: INZ000333532; NSE Member Code: 90494.
For more details, visit www.pbmoney.com.
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